That response came in the shape of Dean Holdaway, and a almost complete collection of Rock Lords. You can see the first part of the gallery HERE and part two HERE
Rock Lords was a spin-off toyline to the GoBots from Tonka in 1986, and had a movie inGoBots: Battle of the Rock Lords. They were transforming rocks that came with weapons such as axes, guns and swords, as well as vehicles for the Characters such as Magmar, Slimestone and Nuggit to drive into battle. Thes rocky toys were imported from Bandai's Machine Robo "Ganseki Chōjin" sub-line. Much like others of their ilk, there were "good guys" (led by Boulder) and "bad guys" (led by Magmar). The tagline associated with these toys was "POWERFUL LIVING ROCKS!".
Rock Lords was not a successful toy line. Transformers was getting the better sales, but Rock Lords was able to last for three series. There were unreleased Rock Lords toys such as the Stone Head playset and Crackpot in meteorite colors.